Influence & Ambassador Marketing is the future.

And we are leading the way to help our clients to ride the next wave of content marketing. There is a new economy rising - the creator economy.

We are living in a highly competitive environment in which digitally native brands have disrupted any industry verticals. These relative newcomers are challenging established brands with direct-to-consumer business models that take full advantage of digital platforms to create and communicate authentic experiences for the customer.

Authenticity is key to attracting these new generations of customers, both for brands and the opinion leaders they collaborate with.

Influencers have essentially rewritten the model for what it means to be an “authority” in any industry. By building their own platforms and cultivating relationships directly with their followers, influencers have become the leading voices in their industry. The influencer marketing industry is born out of bedrooms and built upon the ability to build virtual connections. Its agility, well suited to a climate in which circumstances change on a daily basis.

Traditional methods of content creation in the age of programmatic and social selling can’t deliver the volume needed, the speed, or even authenticity that marketers demand today during this new environment amidst a worldwide pandemic and beyond.

Influencer content is quite cost-effective, data-driven and agile, quick and on-demand can be delivered in high volume, and covers diverse subjects and locations. It is optimized for digital and social channels and has an already built-in audience.