Branding strategy

Crafting sustainable brand strategies with real-life applicability using robust proprietary tools allows us to translate original ideas into uniquely impactful brand strategies defining the future of brands across all dimensions. Our strategists craft sustainable brand experiences, create memorable product and company names and engage on brand architecture systems to help businesses go to market efficiently.

Positioning

• Purpose, mission, vision

• Market and brand equity insights

• Naming

• Brand portfolio and architecture

• Employer branding

• Messaging and claims

Brand activation

Creatively activating customers, management, and employees for building long-term, sustainable brand engagement is the foundation of a successful branding process. We support our clients with detailed planning, communications strategy, and implementation. Our global brand management process simplifies governance and empowers brands to maintain consistency and cohesion across markets.

Brand implementation

• Brand communications (internal and external)

• Brand governance (blueprint and monitoring)

• Leadership and employee engagement

• Brand help desk

• Change management

Social media strategy

It’s a jungle out there 🤪

TikTok, Facebook, Instagram, Twitter, Twitch, Snap, LinkedIn …. Digital behavior varies from platform to platform. We conduct an audit of your social media marketing strategy and with our insights and your KPIs, we’ll co-design a roadmap based on audience motivations and channel opportunities.

Content creation & Community management

Storytelling is a thing 👩🏽‍💻 👨🏻‍💻👩🏼‍💻

We write, design, and produce creative content based on relevant data and human insights. Think of us as your production house. We manage, monitor, and moderate communication with your audience, in line with your brand’s tone of voice.